tourism

Can social media data improve official statistics? Not yet, suggests new work on tourism

While ONS strategy is focused on making more use of government-held data to improve official statistics , researchers in the Data Science Campus are also exploring the value of social media data. There’s plenty of it and its potential seems obvious. But who is “citizen of the world” and where is “Black Pudding land”? As well as privacy concerns some big limitations in the data need addressing too, conclude Lanthao Benedikt and Emily Tew.  

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