Office for National Statistics

“We are not the user”: How consultation and continuous improvement drive the ONS website

Creating the best website for every user to easily find what they’re looking for is a challenge for statistical agencies worldwide. From expert analysts looking for obscure datasets to casual visitors seeking quick facts on topical subjects, the ONS website must cater for some wildly different user needs. But as Andy Dudfield explains, those needs continue to shape the site’s evolution. 

Read more